Hi, I’m Shirley Marschall,

I’ve seen AdTech from every angle - tech, media agencies, and advertisers. The industry is fragmented, complex, and changing at breakneck speed. I don’t just follow trends. I question them, analyze them, and predict where they’re going next.

In a world where walled gardens tighten their grip, AI rewires advertising, and privacy laws force constant reinvention, I do what I do best:

• Connect the dots.
• Challenge assumptions.
• Make sense of the chaos.

If you’re looking for cookie-cutter insights, you won’t find them here. If you want sharp thinking, fast execution, and bold perspectives on the future of AdTech, you’re in the right place.

What Drives My Work

• Big-picture strategy – Where is AdTech really going, and what moves matter?
• Privacy-first innovation – Navigating the post-cookie, AI-driven future.
• AI in programmatic – Beyond optimization to true intelligence.
• Retail media & identity solutions – Cutting through the hype to what actually works.